{"id":2072,"date":"2022-02-14T14:31:50","date_gmt":"2022-02-14T11:01:50","guid":{"rendered":"https:\/\/www.ecimarket.ir\/?p=2072"},"modified":"2022-03-04T14:45:33","modified_gmt":"2022-03-04T11:15:33","slug":"meta-descriptions-for-seo-boost-ctr-rankings","status":"publish","type":"post","link":"https:\/\/www.ecimarket.ir\/?p=2072","title":{"rendered":"Meta Descriptions for SEO (Boost CTR &#038; Rankings)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2072\" class=\"elementor elementor-2072\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d695f70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d695f70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c6f2027\" data-id=\"5c6f2027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67bf15b7 elementor-widget elementor-widget-text-editor\" data-id=\"67bf15b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:image {\"align\":\"center\",\"id\":1740,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"401\" class=\"wp-image-1740\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/image_2021-12-26_080729.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/image_2021-12-26_080729.png 700w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/image_2021-12-26_080729-300x172.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<p>\u00a0<\/p>\n<figcaption>How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)<\/figcaption>\n<\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<h1 dir=\"ltr\" style=\"text-align: left;\">How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)<\/h1>\n<p dir=\"ltr\" style=\"text-align: left;\">Do you want to know how to write meta descriptions for <a href=\"https:\/\/www.ecimarket.ir\/?p=815(\u062f\u0631 \u06cc\u06a9 \u0628\u0631\u06af\u0647\u0654 \u062c\u062f\u06cc\u062f \u0628\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f)\" data-wplink-url-error=\"true\">SEO<\/a> that\u2019ll increase your organic search traffic, CTR (Click-Through-Rate), and rankings on Google?<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Research by\u00a0<a href=\"https:\/\/ahrefs.evyy.net\/c\/11535\/298495\/4653\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs<\/a>\u00a0has shown that 74.98% of the top 10 ranking web pages have a meta description, which means it\u2019s important to optimize your metas for SEO.\u00a0<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">So in this post, we\u2019ll show you how to write meta descriptions for SEO, and to easily add them in WordPress. We\u2019ll also cover what a meta description is and why you need it.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Here\u2019s a quick overview of what we\u2019ll cover in this post. Simply click on these quick links to jump straight to different sections:<\/p>\n<ul>\n<li dir=\"ltr\" style=\"text-align: left;\">What Is\u00a0 Meta Descriptions in WordPress?<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Why Do You Need\u00a0 Meta Descriptions?<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">How to Write Meta Descriptions for SEO?<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Easily Add Your Meta Descriptions in WordPress<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\">Alright, let\u2019s get started by first explaining what a meta description in WordPress is.<\/p>\n<h2 id=\"what-is-a-meta-description-in-wordpress\" dir=\"ltr\" style=\"text-align: left;\">What are\u00a0 Meta Descriptions in WordPress?<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\">A meta description in WordPress is an HTML element or attribute that gives a brief summary of what your web page is about.\u00a0It gives searchers a sneak peak, which hopefully entices them to click through to your website.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Here\u2019s an example of a meta description on Google for the search query: \u201cbest keto recipes\u201d:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/example-of-meta-description-on-google.png\" sizes=\"100vw\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/example-of-meta-description-on-google.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/example-of-meta-description-on-google-300x71.png 300w\" alt=\"\" width=\"525\" height=\"124\" \/><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Google and other search engines often show the meta descriptions in their search results. So by writing good meta descriptions that are interesting and actionable, you can get more people to click through to your website and increase sales for your business.<\/p>\n<h2 id=\"why-do-you-need-a-meta-description\" dir=\"ltr\" style=\"text-align: left;\">Why Do You Need\u00a0 Meta Descriptions?<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\">Meta descriptions won\u2019t directly help you rank, but compelling and actionable meta descriptions will convince more people to click on those links. More clicks mean more traffic, and it can also lead to higher rankings in search engines.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Additionally, meta descriptions let Google know what your page is about. Even though Google doesn\u2019t always use your meta description and sometimes adds its own based on your content, you should write them in case it does.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Writing good meta descriptions is especially important for your homepage, product and category pages since they help in establishing your brand.\u00a0<\/p>\n<h2 id=\"how-to-write-meta-descriptions-for-seo\" dir=\"ltr\">How to Write Meta Descriptions for SEO?<\/h2>\n<p dir=\"ltr\">When it comes to writing meta descriptions for SEO, you should do the following:<\/p>\n<ol dir=\"ltr\">\n<li>Include Your Focus Keyword\u00a0<\/li>\n<li>Describe Your Page\u2019s Content\u00a0<\/li>\n<li>Include a Call to Action<\/li>\n<li>Make Them Unique and Interesting<\/li>\n<\/ol>\n<p dir=\"ltr\">We understand that this can feel like a lot\u2026<\/p>\n<p dir=\"ltr\">\u2026but depending on the niche you\u2019re active in and the purpose of your site, you should at least try to implement as many of the above as possible to maximize your search traffic, clicks, and rankings.<\/p>\n<p dir=\"ltr\">Let\u2019s dig in a bit deeper\u2026<\/p>\n<h3 dir=\"ltr\">1. Include Your Focus Keyword<\/h3>\n<p dir=\"ltr\">Every meta description should include the focus keyword or keyphrase that you want to rank for.\u00a0<\/p>\n<p dir=\"ltr\">Always start with performing\u00a0<a href=\"https:\/\/aioseo.com\/seo-best-practices\/#perform-keyword-research\">keyword research<\/a>\u00a0to find the best keywords for your content that have search volume and will match the search intent.<\/p>\n<p dir=\"ltr\">Adding your focus keyword is also important because Google highlights search terms by bolding them when they match the user\u2019s search terms. This helps users to notice them more easily.\u00a0<\/p>\n<p dir=\"ltr\">For example, here you can see how Google has highlighted the search terms from the search query: \u201cbest seo plugin for wordpress 2021\u201d:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/highlighted-keywords-in-meta-description.png\" sizes=\"100vw\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/highlighted-keywords-in-meta-description.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/highlighted-keywords-in-meta-description-300x77.png 300w\" alt=\"\" width=\"525\" height=\"135\" \/><\/p>\n<p dir=\"ltr\">As you can see, it only takes a second to scan this meta description to see that it answers the search query, which will result in more clicks and higher rankings.<\/p>\n<h4 dir=\"ltr\">1.Easily Double-Check That You\u2019ve Added Your Focus Keyword<\/h4>\n<p dir=\"ltr\">With the best SEO plugin for WordPress,\u00a0<a href=\"https:\/\/aioseo.com\/\">All in One SEO (AIOSEO)<\/a>, you even get an analysis of your focus keyword or keyphrase. It\u2019ll check so that you\u2019ve used it in the meta description and other areas that\u2019ll help to improve your SEO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/focus-keyphrase-analysis-in-all-in-one-seo.png\" sizes=\"100vw\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/focus-keyphrase-analysis-in-all-in-one-seo.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/focus-keyphrase-analysis-in-all-in-one-seo-300x144.png 300w\" alt=\"\" width=\"525\" height=\"252\" \/><\/p>\n<h3 dir=\"ltr\">2. Describe Your Page\u2019s Content<\/h3>\n<p dir=\"ltr\">A good meta description should describe your page\u2019s content. The recommended character limit is up to 155-160 characters, so you need to summarize your most important content in about 2 sentences.<\/p>\n<p dir=\"ltr\">AIOSEO will help you get the right length. It shows how many characters you\u2019ve used and warns if you exceed the max recommended characters for your meta description.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/max-recommended-characters-meta-description-in-asioseo.png\" sizes=\"100vw\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/max-recommended-characters-meta-description-in-asioseo.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/max-recommended-characters-meta-description-in-asioseo-300x71.png 300w\" alt=\"\" width=\"525\" height=\"124\" \/><\/p>\n<p dir=\"ltr\">As easy as 1-2-3!<\/p>\n<h3 dir=\"ltr\">3. Include a Call to Action to Increase CTR<\/h3>\n<p dir=\"ltr\">A call to action can prompt searchers not only to click on your link but also to do something once they arrive on your site. For example,\u00a0<a href=\"https:\/\/wpforms.com\/best-business-voip-and-internet-phone-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">call a phone number<\/a>, sign up for a free trial, or take a special action.<\/p>\n<p dir=\"ltr\">Here\u2019s an example of MonsterInsights meta description, which lets people know that they can\u00a0<a href=\"https:\/\/www.monsterinsights.com\/how-to-properly-setup-google-analytics-in-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">set up Google Analytics for WordPress<\/a>\u00a0with just a few clicks:\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/call-to-action-meta-description-1.png\" sizes=\"100vw\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/call-to-action-meta-description-1.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2021\/12\/call-to-action-meta-description-1-300x60.png 300w\" alt=\"\" width=\"525\" height=\"106\" \/><\/p>\n<p dir=\"ltr\">In addition, the stats of 12 million downloads will also work as proof that other website owners are using the plugin and encourage searchers to download it as well.<\/p>\n<h3 dir=\"ltr\">4. Be Unique and Interesting<\/h3>\n<p dir=\"ltr\">Many large sites auto-populate their meta descriptions, so the first thing you should do is to make sure they\u2019re unique and interesting.<\/p>\n<p dir=\"ltr\">Ask yourself this question: Would the meta description spike your interest to want to know more and click on the link? Put yourself in your customer\u2019s shoes.<\/p>\n<p dir=\"ltr\">Does this sound overwhelming?<\/p>\n<p dir=\"ltr\">No need to worry because AIOSEO helps you easily write meta descriptions for SEO and add them to your site in a heartbeat, which we\u2019ll show you next.<\/p>\n<h2 id=\"easily-add-your-meta-description-in-wordpress\" dir=\"ltr\">Easily Add Your Meta Descriptions in WordPress<\/h2>\n<p><!-- wp:image {\"id\":1787,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"447\" class=\"wp-image-1787\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/all-in-one-seo-homepage.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/all-in-one-seo-homepage.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/all-in-one-seo-homepage-300x184.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">With AIOSEO\u2019s meta description generator, you can easily optimize your metas. Not only that, but it also allows you to\u00a0<a href=\"https:\/\/aioseo.com\/how-to-change-the-seo-title-in-wordpress\/\">edit your SEO title<\/a>\u00a0and add\u00a0<a href=\"https:\/\/aioseo.com\/how-to-find-related-keywords-in-wordpress\/\">related keywords<\/a>\u00a0to your content in a single click.<\/p>\n<p>Here are a few of AIOSEO\u2019s powerful SEO tools and features:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"left\",\"direction\":\"ltr\"} --><\/p>\n<p class=\"has-text-align-left\" dir=\"ltr\">.<strong>Smart XML Sitemaps<\/strong>\u00a0\u2014 automatically generate a\u00a0<a href=\"https:\/\/aioseo.com\/how-to-create-a-sitemap-in-wordpress\/\">WordPress XML sitemap<\/a>\u00a0to notify all search engines of any new updates.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">.<strong>TruSEO On-Page Analysis<\/strong>\u00a0 \u2014 get an in-depth analysis of your on-page optimization and an actionable checklist that helps you to unlock maximum traffic with each page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">.<strong>Social Media Integration\u00a0<\/strong>\u2014\u00a0<a href=\"https:\/\/aioseo.com\/how-to-integrate-social-media-into-your-website\/\">connect all your social media profiles<\/a>\u00a0and let search engines know about them. This feature also allows you to create beautiful\u00a0<a href=\"https:\/\/aioseo.com\/add-twitter-cards-in-wordpress\/\">Twitter Cards<\/a>\u00a0and\u00a0<a href=\"https:\/\/aioseo.com\/how-to-fix-wrong-facebook-thumbnail-in-wordpress\/\">Facebook thumbnails<\/a>\u00a0that let you control how your content looks when shared on social media and help drive more referral traffic to your site.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\"><strong>.Rich Snippets Schema<\/strong>\u00a0\u2014 add schema markup to your pages and get more clicks and traffic with\u00a0<a href=\"https:\/\/aioseo.com\/how-to-add-rich-snippets-to-wordpress\/\">Google rich snippets<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">. <strong>Local Business SEO<\/strong>\u00a0\u2014 boost rankings for all your Business Listings, and get featured in\u00a0<a href=\"https:\/\/aioseo.com\/a-complete-local-seo-checklist\">Google\u2019s Knowledge Panel and Google Maps<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">.<strong>Advanced Robots Meta SEO Settings<\/strong>\u00a0\u2014 take full control over the\u00a0<a href=\"https:\/\/aioseo.com\/how-to-edit-a-robots-txt-file-in-wordpress\/\">instructions you give web crawlers<\/a>\u00a0about what folders and files to crawl on your WordPress site.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">These are just a few of the awesome SEO tools and features you get access to with AIOSEO.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">That said, let\u2019s get started!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"textAlign\":\"left\"} --><\/p>\n<h2 class=\"has-text-align-left\">Adding Your Meta Description<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">To get started, you first need to\u00a0<a href=\"https:\/\/aioseo.com\/docs\/installing-all-in-one-seo-pro\/\">install and activate AIOSEO<\/a>\u00a0on your website. If you\u2019ve never installed a plugin before, you can check out WP Beginner\u2019s guide on\u00a0<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to install a WordPress plugin<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">Once you\u2019ve installed AIOSEO, you simply scroll down in the post or page you\u2019re editing to the\u00a0<strong>AIOSEO Settings<\/strong>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1788,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"267\" class=\"wp-image-1788\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-settings.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-settings.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-settings-300x110.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">Here you\u2019ll first see a\u00a0<strong>Snippet<\/strong>\u00a0<strong>Preview<\/strong>\u00a0that shows an example of how your content will look like in search results based on the Title and Meta Description you enter.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"textAlign\":\"left\"} --><\/p>\n<h2 class=\"has-text-align-left\">Using Smart Tags in Your Meta Description<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">And to make it super easy for you to optimize your meta descriptions in WordPress, AIOSEO has added pre-installed smart tags with different variables you can use.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">To start adding them, you need to scroll down to the\u00a0<strong>Meta Description\u00a0<\/strong>section, and then click on any of the smart tags. In this example, we\u2019ve added the\u00a0<strong>+ Post Excerpt\u00a0<\/strong>smart tag.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1789,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"181\" class=\"wp-image-1789\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/adding-your-meta-description-in-aioseo.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/adding-your-meta-description-in-aioseo.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/adding-your-meta-description-in-aioseo-300x74.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">AIOSEO will then automatically add your post\u2019s excerpt as meta description.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">And you can also include other variables, such as\u00a0<strong>+ Author First Name<\/strong>\u00a0or<strong>\u00a0<\/strong>+<strong>\u00a0Author Last Name<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":1790,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"453\" class=\"wp-image-1790\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/setting-meta-description-in-all-in-one-seo.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/setting-meta-description-in-all-in-one-seo.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/setting-meta-description-in-all-in-one-seo-300x186.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">\u00a0To see all of the smart tags, click on the\u00a0<strong>View all tags<\/strong>\u00a0link.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"textAlign\":\"left\"} --><\/p>\n<h2 class=\"has-text-align-left\">Manually Entering Your Meta Description<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">You also have the option to manually enter your meta description. Simply type in your description directly into the field.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">Don\u2019t forget that the meta description should also include your focus keyword or keyphrase.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"textAlign\":\"left\"} --><\/p>\n<h2 class=\"has-text-align-left\">Analyzing Your SEO<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">AIOSEO makes it easy to improve your SEO with its SEO analysis tool.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">In the\u00a0<strong>Basic SEO<\/strong>\u00a0section, you can view an SEO analysis of your whole page\u2019s content, and get tons of helpful tips to boost your overall SEO score.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1791,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"369\" class=\"wp-image-1791\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-basic-seo-1.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-basic-seo-1.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-basic-seo-1-300x152.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">It tells you what you\u2019ve optimized well and gives recommendations on what you need to improve (which will be marked in red).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">The\u00a0<strong>Page Analysis<\/strong>\u00a0even analyzes your\u00a0<strong>Title<\/strong>\u00a0and gives immediate results on the title length, if the title has a number and if it includes\u00a0<a href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">power words or sentiment words<\/a>. These are important factors to attract more clicks.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1792,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"241\" class=\"wp-image-1792\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/title-analysis-in-all-in-one-seo-1.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/title-analysis-in-all-in-one-seo-1.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/title-analysis-in-all-in-one-seo-1-300x99.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">The<strong>\u00a0Readability<\/strong>\u00a0tool is also useful since Google has increased its focus on how well your content reads and is structured.\u00a0The longer you get users to stay on your page, the more useful Google thinks your content is and will favor it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":1793,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --><\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"551\" class=\"wp-image-1793\" src=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-readability.png\" alt=\"\" srcset=\"https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-readability.png 730w, https:\/\/www.ecimarket.ir\/wp-content\/uploads\/2022\/01\/aioseo-page-analysis-readability-300x226.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">As you can see, the Readability analysis gives you lots of valuable tips on how to improve your content and boost your rankings on Google.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">In addition, if you also want to learn how to optimize your SEO title, you can check out\u00a0<a href=\"https:\/\/aioseo.com\/how-to-change-the-seo-title-in-wordpress\/\">how to change your SEO title in WordPress<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">And there you have it!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">We hope this post helped you learn how to write meta descriptions for SEO and easily add them to your WordPress site using AIOSEO. Use these tips to start crafting compelling and actionable meta descriptions and watch your search traffic, click-through rate, and rankings improve in no time.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">Last updated on\u00a0<a href=\"https:\/\/aioseo.com\/how-to-write-meta-descriptions-for-seo\/\"><time datetime=\"2021-05-07T08:23:09-04:00\">May 7, 2021<\/time><\/a>\u00a0by\u00a0<a href=\"https:\/\/aioseo.com\/author\/stina-pettersson\/\">Stina Pettersson<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"direction\":\"ltr\"} --><\/p>\n<p dir=\"ltr\">Retrieved from <a href=\"https:\/\/aioseo.com\/how-to-write-meta-descriptions-for-seo\/\">www.aioseo.co<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Write Meta Descriptions for SEO (Boost CTR &#038; Rankings)<\/p>\n","protected":false},"author":1,"featured_media":1740,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[142,209],"tags":[220,221,92],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business","category-seo","tag-meta-descriptions","tag-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Descriptions for SEO (Boost CTR &amp; 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